Here is a versatile motion graphics toolkit that aims to enhance brand recognition and engagement with UA campaigns. The toolkit includes guidelines and templates for consistent visuals across channels such as retail and digital platforms.
The assets are targeting 16-24-year-old athletes and reflects Under Armour’s core ethos of performance, passion, and determination, empowering athletes to push beyond limits and win without asking for permission.
The assets are targeting 16-24-year-old athletes and reflects Under Armour’s core ethos of performance, passion, and determination, empowering athletes to push beyond limits and win without asking for permission.
The intros are meant to get right into action. Those are short, impactful logo animations that can be overlaid on a colored background, or directly above footage.
Outros are meant to close you edit with a dynamic, branded animation that uses the UA Heartbeat as an anchor.
Outros are meant to close you edit with a dynamic, branded animation that uses the UA Heartbeat as an anchor.
Transitions are meant to be used to make your edits more dynamic and branded. We have created a wide assortment of transitional assets that feature different levels of complexity and speed.
Here are the three different types of transitions :
1 - Transitions : the most complex and longest animations. Features a combination of type, textures and 3D assets.
2 - Transition Wipes : shorter assets that uses directional or central wipes to take you from one clip to the next.
3 - Transitions Flashes : the shortest transitions. Dynamic glitches that are only a couple frames long
Here are the three different types of transitions :
1 - Transitions : the most complex and longest animations. Features a combination of type, textures and 3D assets.
2 - Transition Wipes : shorter assets that uses directional or central wipes to take you from one clip to the next.
3 - Transitions Flashes : the shortest transitions. Dynamic glitches that are only a couple frames long
These are our version of a Lowerthird. They’re meant to showcase information related to athletes collaborating with UA. Those offer the option of featuring a name as well as a title.
Similar to Athlete tags, these are meant to be used to feature product names.
There is a variety of tags that offers different lengths and styling options.
There is a variety of tags that offers different lengths and styling options.
These bigger titles are meant to be used as main titles to an edit.
They also be used to integrate a specific tagline or any other important information.
Headline C also offers the option to feature Franchise Lockups.
They also be used to integrate a specific tagline or any other important information.
Headline C also offers the option to feature Franchise Lockups.
KSPs are secondary titles that are meant to highlight a specific detail about a project.
They can also be used as a general text box to include any other secondary title you would like to feature throughout an edit.
They can also be used as a general text box to include any other secondary title you would like to feature throughout an edit.
A variety of 2D and 3D animated logos are also available for you to use in various creative ways.
Similar to the outro animations, the 2D logos offers a UA Heartbeat + Wordmark animation in the form of a MOGRT file.
We also have a selection of 3D UA Heartbeat featuring various high-end textures meant to connect to the technology and research that goes into each UA product development.
UNDER AMOUR
Creative Director — Americas : Nathaniel Grundhauser
Senior Project Manager — Global Marketing Operations : Meagan Perkins
Senior Project Manager — Global Marketing Operations : Eleni Polites
Sr. Creative Manager — Global Content : Joseph “Cookie” Sederquist
Creative Director — Global Digital : Ron Delizo
Creative Lead — Content — Global Brand Creative : Joseph Nolan
LOS YORK
Executive Creative Director : Scott Hidinger
Managing Director : Melina Osornio
EP Studio : Tita Poe
Director of Operations : Colin Rieser
Post Producer : Alexander Ramos
Creative Director : Sebastien Camden
Associate Creative Director : Radu Pose
Senior Designer : Vincent Raineri
Editor : Sebastian Allen
Designer : Kasper Nyman
Senior 2D Animator : Matt Lawless
Senior 2D Animator : Dakota Hopkins
2D Animator : Ha Eun Chang
2D Animator : Jason Fang
3D Animator : Dorian Gourg
Creative Director — Americas : Nathaniel Grundhauser
Senior Project Manager — Global Marketing Operations : Meagan Perkins
Senior Project Manager — Global Marketing Operations : Eleni Polites
Sr. Creative Manager — Global Content : Joseph “Cookie” Sederquist
Creative Director — Global Digital : Ron Delizo
Creative Lead — Content — Global Brand Creative : Joseph Nolan
LOS YORK
Executive Creative Director : Scott Hidinger
Managing Director : Melina Osornio
EP Studio : Tita Poe
Director of Operations : Colin Rieser
Post Producer : Alexander Ramos
Creative Director : Sebastien Camden
Associate Creative Director : Radu Pose
Senior Designer : Vincent Raineri
Editor : Sebastian Allen
Designer : Kasper Nyman
Senior 2D Animator : Matt Lawless
Senior 2D Animator : Dakota Hopkins
2D Animator : Ha Eun Chang
2D Animator : Jason Fang
3D Animator : Dorian Gourg
