Square — Illustration System
→ My role : Art Direction
I had the great pleasure of providing Art Direction for Brand New School on this Square illustration system. My main role was to serve as the connective tissue between designers, illustrators, 3D artists, and animators — ensuring all parts came together into one cohesive package. The system was built around three distinct styles: icons, 2D graphics, and complex 3D compositions. The project culminated in a robust style guide designed to serve as a guiding light for future uses of the system.
I had the great pleasure of providing Art Direction for Brand New School on this Square illustration system. My main role was to serve as the connective tissue between designers, illustrators, 3D artists, and animators — ensuring all parts came together into one cohesive package. The system was built around three distinct styles: icons, 2D graphics, and complex 3D compositions. The project culminated in a robust style guide designed to serve as a guiding light for future uses of the system.
Client : Square
Chief Creative Officer :Jonathan Notaro
Creative Director : Jeff Welk
Art Director : Seb Camden
Designers : Jelly Wei, Yi Chen Kuo, Bernardo Henning, Abi Goh, Xinhui Ma, Mercedes Affleck
3D Designers : Jun Yang, Omar Aqil, Nestor Ramos, Jean-Michel Verbeeck
Animators : Anthony Kim, Seong Yeop Sim, Jaewoo Park
Executive Producers : Johnna MacArthur, Garrett Braren
Producer : Brendan Mills
Chief Creative Officer :Jonathan Notaro
Creative Director : Jeff Welk
Art Director : Seb Camden
Designers : Jelly Wei, Yi Chen Kuo, Bernardo Henning, Abi Goh, Xinhui Ma, Mercedes Affleck
3D Designers : Jun Yang, Omar Aqil, Nestor Ramos, Jean-Michel Verbeeck
Animators : Anthony Kim, Seong Yeop Sim, Jaewoo Park
Executive Producers : Johnna MacArthur, Garrett Braren
Producer : Brendan Mills