For their latest 2022 campaign, the eyewear company Newlook was looking to refresh their brand with a fun and slick aesthetic that would catch the attention of a varied audience. Our part in this endeavour was to direct a promotional ad that would encapsulate that energy in a series of videos tailored for social media formats as well as more traditional widescreen TV spot. 

The campaign is a playful homage on how your eyewear can elevate and change your look the way you want. It does so with various set design elements such as mirrors, distorted glass, transparent curtains, but also with animated elements such footage masked by lens shapes and energetic typography.
Client - Newlook
Agency - Lg2 Montreal
Directed, edited and animated by Vincent Raineri & Sebastien Camden
Production - Rodeo Production (Rachel Bélanger-Leclair)
Agency Production - Lg2 (Stéphanie Gagné)
Agency Creative Direction - Geneviève Langlois
Art Direction - Philippe Leduc
Copywriting - Gabrielle Fortin-Larose
Client Management - Alina Burelle
1st Asistant Director - Florelle Del Burguo
Cinematography - Gabriel Brault-Tardif
Camera Assistant - Marc-André Thomassin
Digital Imaging Technician - Robin Anctil
Électros - Nicolas Tomassini, Eric Proulx
Machinistes - Martin Renaud, Gabrielle Hurtubise, Robin Malo
Stylist - Jay Forest
Set Design - Jeanne Joly
Set Design Assistants - Camille Dubuc, Morgan Légaré et Catherine Veri
Hair & Makeup - Laurie Deraps, Tania Guarnaccia
Color Grading - Martin Gaumond
Online Retouching - Pénélope St-Cyr Robitaille