For the unveiling of the Montreal's soccer team rebrand from "Impact" to "CF Montréal", we were tasked to animate the brand new visual identity for the reveal video directed by Bobby Léon as well as the new team's website.

This reel is a highlight compilation of the various 2D and 3D animated assets as well as the editing that were based on the creative direction of Paul & Justin (Paul Labonté & Justin Kingsley), the in-house creative directors of the CF Montréal.



Winner – Applied Arts Awards 2021



Client - Club de Foot Montréal
Creative Direction - Paul & Justin

Showreel directed by - Sebastien Camden
Live-action direction & DOP - Bobby Leon
Copywriting - Justin Kingsley
Art Direction - Paul Labonté
Editing - Sebastien Camden & Bobby Leon
Animation - Sebastien Camden & Vincent Raineri
Production - Rodeo Production
Executive Producer - Myriam Girouard
Producer - Elisa Berthiaume
Archives provided by - CF Montréal & The city of Montréal
Website - BLVD