
For the unveiling of Montreal’s soccer team name and brand transition from “Impact” to “CF Montréal,” I was entrusted along with a small team with animating the team’s new visual identity and crafting a reveal sizzle reel for the launch event.
This reel showcases a dynamic compilation of 2D and 3D animated assets, alongside seamless editing, all inspired by the creative vision of Paul Labonté and Justin Kingsley, the in-house creative directors of CF Montréal.
Winner – Applied Arts Awards 2021































Client - Club de Foot Montréal
Creative Direction - Paul & Justin
Showreel directed by - Sebastien Camden
Live-action direction & DOP - Bobby Leon
Copywriting - Justin Kingsley
Art Direction - Paul Labonté
Editing - Sebastien Camden & Bobby Leon
Animation - Sebastien Camden & Vincent Raineri
Creative Direction - Paul & Justin
Showreel directed by - Sebastien Camden
Live-action direction & DOP - Bobby Leon
Copywriting - Justin Kingsley
Art Direction - Paul Labonté
Editing - Sebastien Camden & Bobby Leon
Animation - Sebastien Camden & Vincent Raineri
Production - Rodeo Production
Executive Producer - Myriam Girouard
Producer - Elisa Berthiaume
Executive Producer - Myriam Girouard
Producer - Elisa Berthiaume
Archives provided by - CF Montréal & The city of Montréal
Website - BLVD