As the first video of series of three, this promotional statement created for the french artisans at BAARS eyewear aimed to bring light to the magnetic hinges that make these frames so unique. By putting the spotlight on the different features and design of the glasses as well as the company's philosophy, we created a dynamic, mysterious reveal of the glasses that also plays with the magnetic aspect of the product.
Client – BAARS Eyewear
Director – Vincent Raineri
Creative Direction & Editing – Sebastien Camden
3D animations – SHED (Directed by Goeffrey Skrajweski)
2D animations – Vincent Raineri & Sebastien Camden
Music & Sound design – Michaël Anctil