SALOMON FDH COLLECTION
This film presents the new Salomon ultra-running collection in collaboration with François D'Haene, one of the most titled ultra-runners. We wanted to present the collection, but also the Ultra Running discipline. A long run immerged in nature that could last days and nights. A discipline in which what happens in your mind is also a big part of the sport.
This film presents the new Salomon ultra-running collection in collaboration with François D'Haene, one of the most titled ultra-runners. We wanted to present the collection, but also the Ultra Running discipline. A long run immerged in nature that could last days and nights. A discipline in which what happens in your mind is also a big part of the sport.
Production : Creative Doing
Directing : Guillaume Allantaz
Design & Animation : Vincent Raineri, Sebastien Camden & Florence Levasseur
Directing : Guillaume Allantaz
Design & Animation : Vincent Raineri, Sebastien Camden & Florence Levasseur
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We wanted a strong DNA for the visuals of this film. We worked a big part of the film during night to amplify the solitude of the athlete in his environment and to be able to project with a video projector or a drone light some graphical references of the product onto the runner.
We wanted a strong DNA for the visuals of this film. We worked a big part of the film during night to amplify the solitude of the athlete in his environment and to be able to project with a video projector or a drone light some graphical references of the product onto the runner.
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Adding to all the work on set, we gave an extra layer of information in post-production with motion data to amplify the notion of technicity... and, because we like it :)
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The brand also wanted to talk about the development of the product, its background and how it was made. Showing some previous versions and how it evolved to the final product. We created timelapses and 3D assets to make it fun and dynamic.
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The brand also wanted to talk about the development of the product, its background and how it was made. Showing some previous versions and how it evolved to the final product. We created timelapses and 3D assets to make it fun and dynamic.
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CREDITS
Client — Salomon
Agency — Wide Switzerland
Production — Creative Doing
Director — Guillaume Allantaz
Motion design — Anecdote / Vincent Raineri, Sebastien Camden & Florence Levasseur
DOP — Arnaud Millet
Production manager — Virginie Delamarre Laugie & Helen Moore
Camera assistant — Rémy Cizeron
Grip — Jérémy Vessigot
Drone operator — Augustin Bendjama / Dape Production
Set Design — Julie Tuffery / Studio Beguin
Editing — Guillaume Allantaz
Colorgrading — Sébastien Baudemont / Endjoy
Sound — Joseph Petitpain / BMM Network
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