Launch reel created for RAD, Radio-Canada’s (CBC) new information lab. It was a wonderful opportunity to play with the colorful brand and create this dynamic ensemble of type animations. While the core of the task was to direct, design and animate a one minute promotional video, a collection of additional loops were created for the launch event's performances.
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![](https://cdn.myportfolio.com/697e33f60da6785d8f4e9d70ccbedd2b/3f211308-2245-4c67-8397-38265c53ff84_rw_1200.gif?h=11e62c322ef03b27658fd164d3222702)
Client - RAD
Copy - Gigi Huynh
Art Direction - Charles Fortier
Directing & Motion Design - Sebastien Camden
Motion Design - Jordan Coehlo
Copy - Gigi Huynh
Art Direction - Charles Fortier
Directing & Motion Design - Sebastien Camden
Motion Design - Jordan Coehlo