Launch reel created for RAD, Radio-Canada’s (CBC) new information lab. It was a wonderful opportunity to play with the colorful brand and create this dynamic ensemble of type animations. While the core of the task was to direct, design and animate a one minute promotional video, a collection of additional loops were created for the launch event's performances.
Client - RAD
Copy - Gigi Huynh
Art Direction - Charles Fortier
Directing & Motion Design - Sebastien Camden
Motion Design - Jordan Coehlo