In this 30 second hero video for Capsana, a government-funded company focusing on health of citizens, the goal was to use the two iconic bars of the "Pause" symbol in a myriad of ways to remind cellphone users to take breaks sometimes.

Behind the scenes
Client – Capsana
Agency – LG2
Director & Art Director –  Vincent Raineri
Production – Rodeo Production / Elisa Berthiaume
Executive producer – Myriam Girouard

DOP – Simon-Pierre Gingras
Editing – Vincent Raineri & Sebastien Camden
Motion Design Lead  – Sebastien Camden
Illustrations – Elizabeth Laferrière
Cel Animation – Vincent Hurtu
Set Design & Art director – Rodrigo Sergio
Music & Sound Design – Michaêl Anctil
Sound / Post-Production – BLVD 
Colorist – Simon Boisx
Image Editing – Pénélope St-Cyr Robitaille
VO – Eli Rose

Full credit list on Vimeo