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In this 30 second hero video for Capsana, a government-funded company focusing on health of citizens, the goal was to use the two iconic bars of the "Pause" symbol in a myriad of ways to remind cellphone users to take breaks sometimes.
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Behind the scenes
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Client – Capsana
Agency – LG2
Agency – LG2
Director & Art Director – Vincent Raineri
Production – Rodeo Production / Elisa Berthiaume
Executive producer – Myriam Girouard
DOP – Simon-Pierre Gingras
Editing – Vincent Raineri & Sebastien Camden
Motion Design Lead – Sebastien Camden
Illustrations – Elizabeth Laferrière
Cel Animation – Vincent Hurtu
Set Design & Art director – Rodrigo Sergio
Music & Sound Design – Michaêl Anctil
Sound / Post-Production – BLVD
Colorist – Simon Boisx
Image Editing – Pénélope St-Cyr Robitaille
VO – Eli Rose
Full credit list on Vimeo
Production – Rodeo Production / Elisa Berthiaume
Executive producer – Myriam Girouard
DOP – Simon-Pierre Gingras
Editing – Vincent Raineri & Sebastien Camden
Motion Design Lead – Sebastien Camden
Illustrations – Elizabeth Laferrière
Cel Animation – Vincent Hurtu
Set Design & Art director – Rodrigo Sergio
Music & Sound Design – Michaêl Anctil
Sound / Post-Production – BLVD
Colorist – Simon Boisx
Image Editing – Pénélope St-Cyr Robitaille
VO – Eli Rose
Full credit list on Vimeo