Last year, we had the pleasure of collaborating with Los York to develop a motion toolkit and guideline playbook for Logitech’s global brand refresh.
The toolkit included logo and tagline animations, transitions, product IDs, and more — designed to ensure consistency across Logitech’s sub-brands, such as Competition and Performance, each catering to distinct audiences and user groups.

The result is an seamless extension of the brand identity, brought to life through dynamic movement and razor-sharp animation. 
Logitech
Head of Marketing Creative & Production : Chase Pitzer
Senior Global Marketing Operations Manager : Marcela Ferraz Crosara
Senior Creative & Content Producer : Enrique Espinoza

Los York (Leads)
CCO : Seth Epstein
ECD : Scott Hidinger
MD : Melina Osornio-Andrade
Director of VFX and Motion : Casey Hupke
Brand Partner : Nikki Peddie
Brand Partner : Lara Wilinsky
EP / HOP : Tita Poe
AP : Tara Seewack

— Toolkit team
Creative Director : Ergin Kuke
Associate Creative Director : Sebastien Camden
3D Animator : Renato Marques
2D Design & Animation : Vincent Raineri
2D Design & Animation : Flor Lorea
2D Animator : Ha Eun Chang
2D Animator : Duncan Brazzil

— Etail team
Creative Director : Cian McKenna
Producer : Alex Ramos
Director of VFX & Motion : Casey Hupke
Asst Editor : Chip Sneed
AP : Hiro Oni
3D Generalist : Rudy Taege
3D Generalist : Billy Chitkin
3D Animator : Sam Tato
3D Animator : Eduardo Escanho
3D Animator : Vitaliy Yakin
2D/3D Designer : Ha Eun Chang
2D Design & Animation : Sebastien Camden
Copywriter : Aaron Small
IT : Rod Thomas