Sebastien Camden - Ergonofis

This new project for Ergonofis, a sit-stand desk company from Quebec, Canada, was put in motion in order to enhance its visibility in the North American market.

In a time when most of our days are spent sitting at our desks, their products aim to remind us we - and they - are built to move. Keeping that in mind, we wanted to explore the myriad ways that one can use their mind and body: to play, grow, brainstorm, love… and of course, move.

The main challenge was to translate the depth of the concept with strong and varied visuals that would reflect the originality and versatility of use of the target audience (entrepreneurs and creators from 25 to 50 years old), and thus the project was very ambitious: a dozen sets and talents, an abundance of 2D and 3D animations, a custom track as well as a fast-paced, colourful, energetic universe.